Abigael Donahue

Leading global design teams, defining agile practices, & transforming AI-driven enterprise design

Hi, I'm Abi. I lead a global team of UX designers creating world-class enterprise software experiences. I'm energized by building stakeholder relationships, optimizing agile operations, and all-things AI. I do my best work in collaborative environments where creativity meets the latest technology.

I vibe coded this portfolio with Claude. I enjoy tinkering with different AI tools and building new things in new ways. With that said, I also love writing — so while Claude wrote the code, I wrote the words.

Abigael Donahue
People management Design leadership UX strategy Agile design AI Vibe coding Content design Stakeholder relationship management
Claude Cursor GitLab GitHub Jira NotebookLM Gemini Figma Miro
Collaboration Communication Organization Process Structure Clarity Creativity Adaptability

  • Global Manager, UX Design
    2023 – Present · Red Hat
  • Associate Global Manager, UX Design
    2021 – 2023 · Red Hat
  • Senior UX Content Strategist
    2019 – 2021 · Red Hat
  • Content Manager
    2018 – 2019 · HubSpot
  • Technical Writer
    2017 – 2018 · HubSpot
  • Technical Support Specialist
    2016 – 2017 · HubSpot
  • Marketing / Proposal Coordinator
    2015 – 2016 · Hoyle Tanner
  • Google UX Design Certification
    Google
  • Bachelor of Arts, English
    Norwich University

Team management

As a people manager, I humanize the UX approach to complex technology. Designs are critiqued by diverse perspectives; decisions are made in collaboration with our stakeholders; and experiences are informed by our customers — the humans who use what we build every day.

Navigating ambiguity, creating cohesion across disciplines, and surfacing UX opportunity through effective relationships is where I thrive. I've included 2 work samples that illustrate those skills.

Project 01

Roles & responsibilities

Problem

After a reorganization, new teams and shifting working dynamics led to ambiguous responsibilities and collaboration challenges.

Solution

In partnership with UX leaders, I led an effort to define and implement a team structure document and a RACI model (Responsible, Accountable, Consulted, and Informed).

Outcome

I established role clarity across 18+ designers and researchers, leading to clear ownership for all initiatives, effective collaboration practices, and increased project efficiency.

Process
1
Learning

As a manager who newly entered the product space after the reorganization, I talked with all team members to develop an understanding of existing roles.

2
Identifying

Through several exploratory conversations and my own observations, I identified what was working well in terms of responsibilities and where overlap or ambiguity existed.

3
Team structure document

I partnered with the UX leaders to document the team structure. This included clearly defined team functions, groups, and focus areas.

4
RACI model

After the team structure document was created, I led the development of a RACI model with the UX leaders. This granular model put our team structure document into context, defining specific tasks and the level of involvement for each role across those tasks.

5
Presentation

To communicate the team structure and roles/responsibilities, I delivered a presentation with my manager at a team all-hands. This gave everyone the opportunity to dive deeper into the new structure nuances and ask questions.

6
Alignment

I extended this effort to other UX groups within the UX Design department, enabling several managers to create team structure documents and RACI models for their respective teams. This positioned the entire department to establish the same level of role clarity for their teams that I did for mine.

"Abi has been a fantastic partner to collaborate with. During the RACI review, she excelled at fostering communication between us through Slack messages and meetings. I appreciated her open approach to our alignment discussions, which effectively bridged any gaps."

Peer UX design manager

Project 02

Strategic connections

Problem

Meaningful conversations between UX leaders and product management/engineering stakeholders weren't documented, shared, or synthesized. This led to missed opportunities to identify UX impact areas.

Solution

In collaboration with the UX leaders, I established a repeatable approach for organized, strategic stakeholder connections. This plan included defined points of contact, conversation documentation practices, and AI-automated analysis of all conversations to surface business-driven UX opportunities.

Outcome

By uncovering prominent business needs through AI analysis of 40+ stakeholder conversations, designers were placed on the highest-impact projects and positioned to solve top-priority customer problems.

Process
1
Stakeholder map

I mapped Product Management and Engineering points of contact across the product ecosystem to identify existing touchpoints and relationship gaps.

2
Connections outline

I outlined the current state of stakeholder connections and the ideal state. I worked with the UX leaders to determine who should meet with whom, based on our leadership pillars: Manager, Team Lead, and Architect.

3
Documentation & initial themes

Each UX leader conducted the designated stakeholder meetings on a regular cadence and recorded notes with Gemini. I ran all notes through Gemini to pull out strategic themes from each conversation.

4
Patterns & recurring topics

I curated a collection of strategic themes and ran it through Gemini to surface patterns and recurring topics across the 40+ conversations.

5
UX areas of impact

Combining those patterns and topics with existing user data, I worked with the UX leaders to identify priority business areas where UX can drive the most value.

6
Assignments

Designers were positioned on projects within those areas, driving maximum business impact and demonstrating to our stakeholders how their insights inform our priorities.

Agile leadership

I led the agile transformation of an enterprise UX design team. Agile combines some of the things I enjoy most — organization and structure paired with teamwork and transparency. As a people manager who also takes on agile practitioner duties, I approach agile leadership the same way I approach design leadership: with empathy, clarity, and communication. I have my design team shape our agile practice, and I find a balance between our UX sprint cycles and the unique agile practices of the various products we work on with stakeholders.

Problem

Designers were working across various product groups without a unified project management practice. This created bandwidth limitations, unclear strategic impact, and ambiguous prioritization.

Solution

I directed the team's adoption of agile design. Under my leadership, designers transitioned to 3-week sprints and followed a consistent Jira practice for planning, scoping, and tracking all design work.

Outcome

I positioned the team to establish a sustainable design pace, strategic focus, and data-driven prioritization. Metrics after 1 quarter of agile:

  • 97% of all Jira stories were scoped with story points and activity types.
  • 78% of design stories were linked to epics, significantly reducing orphaned stories.
  • Over 50% of all design work linked up to the strategic product feature level in Jira.
Process
1
Design process creation

I led an effort with UX leaders to define and document our UX design process. The process outlined how designers approach their work, from prioritization to implementation.

2
Design process pilot

To ensure the design process was built by and for the design team, I ran a design process pilot. Designers followed the process in their everyday work and shared feedback to inform iterations. Gradual, consistent communication of the process enabled smooth adoption across the team.

3
Agile methodology presentation

I partnered with my manager to deliver a team presentation about our planned adoption of agile. This introduced upcoming agile ceremonies and Jira expectations, along with the benefits of agile. Designers gained insight into not only what agile is, but also why it benefits them.

4
Resources & ongoing communication

I created team resources about key agile concepts and Jira requirements so designers could get familiar with agile design leading up to our adoption. I released a series of Slack announcements to build anticipation for sprint planning, and I circulated the materials across other UX groups to establish consistency in our UX Design department's agile onboarding approach.

5
Agile adoption

Day 1 of agile kicked off with sprint planning. Working out of a Jira backlog and sprint board, I led each designer to identify which stories they could prioritize in a 3-week window. Over time, regular agile ceremonies and sprint reports uncovered ideal story point and carryover baselines so designers were equipped to determine their workload balance and plan capacity with their partnering product managers and engineers.

AI-enabled agile practice

After several sprints, I weaved AI into our agile design practice to boost efficiency, surface data trends, and inform our approach.

Department-wide Cursor rule

My onboarding materials were used to create a Cursor rule for the entire UX Design department, enabling all design teams to adopt agile with my approach.

Cursor skills for workflows & metrics

I created several Cursor skills to automate regular workflows: auditing Jira epics and stories to check for agile alignment; reminding designers to review and close stories each sprint; developing plans for new agile ceremonies; and pulling metrics to assess our progress and determine improvements.

Cursor-generated Jiras

Designers are encouraged to use Cursor to automate the creation of their Jira epics and stories.

AI-driven design

AI is changing what it means to be a UX designer. I see this as an exciting opportunity to automate the repetitive tasks and lean into what a designer does best: solves customer problems. With AI analyzing large datasets and creating screens, we can now spend more time on tasks that are remarkably human.

I get the privilege of leading designers through this defining moment in technology history. As a leader, I recognize that transformative situations like this bring energy and enthusiasm as well as a touch of uncertainty and apprehension. I meet my designers where they are, and I lead with clarity, collaboration, and empathy. I set an example for my team to embrace change, remain flexible, and treat ambiguity as opportunity.

Problem

Designers knew AI had the potential to enhance their design process, but they lacked clarity on where to start and how to integrate it into their everyday work.

Solution

I set quarterly AI goals to gradually increase my team's AI usage, starting with LLMs (Gemini, NotebookLM) and moving to AI-generated prototyping with Cursor and Figma Make.

Outcome

100% of my direct reports met the quarterly AI goals, eventually establishing a workflow where the majority of all prototypes are created with AI.

Leading AI adoption

Creating clarity

Clarity builds trust.

Cultivating collaboration

Common goals bring people together.

Leading with empathy

Shared expectations establish unity.

Approach
Creating clarity

I shared specific AI goals for designers to work towards, broken down to achievable quarterly milestones. This positioned them to adopt AI in meaningful ways and build proficiency with various tools.

Cultivating collaboration

I made AI adoption a team sport, something everyone could get excited about. I connected designers who could help each other upskill, and I identified opportunities for designers to present their AI work and gain visibility for their contributions.

Leading with empathy

As a manager, I held myself to the same AI usage expectations set for my designers. This took a variety of forms. First off, I embraced AI-enabled advanced prototyping myself, using Cursor and Figma Make to create designs and develop a first-hand understanding of my designers' new workflows. I then partnered across design departments to release a unified set of AI principles and policies. I took my AI usage further by adopting LLMs into my daily workflows and optimizing management processes with Cursor — for example, stakeholder connection plans and agile design practices. Automating my management tasks included creating Cursor skills and setting up various MCPs, which I then shared across UX teams to help the wider department build their own AI expertise.

UX design sample

Case study

Cleaning Cal mobile app

Role

Lead UX designer and researcher

Business

Google UX Design Certification Course

Techniques

Storyboards, journey maps, wireframes, prototypes, research plans, affinity maps

Tools

Figma, Miro, Gemini

Persona & storyboards
Who am I designing for?

Working professionals with limited free time.

What is their challenge?

Housekeeping duties take up what limited free time these busy working professionals have. However, finding a housekeeper aligned with their cleaning needs and schedules is difficult and time consuming.

How can I solve their challenge?

Provide an easy, intuitive way to find housekeepers on demand who can provide the specific services when and how the user needs them.

Persona: Sally Daniels
UX Design Storyboard: Big picture UX Design Storyboard: Close-up

Planning the user flow

Journey map

Plan the user actions and app flow. Consider the user's feelings at each step and optimize the experience accordingly.

Wireframe

Create a rough outline of the flow by sketching wireframes by hand. Create the digital version in Figma.

Low-fi prototype

Use the digital wireframe to build a low-fidelity Figma prototype for user testing.

Low-fidelity wireframes: Welcome, Search, Book, Review, Confirmation
UX research process

I treat UX research as a flywheel — user needs will evolve, and the design can always be better. With that in mind, I capped this project at 2 usability studies. The first study tested my low-fi prototype and informed its iterations. I then collected asynchronous feedback through design reviews to inform my hi-fi prototype. The second study tested my hi-fi prototype and informed its iterations before finalizing the mobile app.

Research plan

Define the research goals, methodology, script, participants, and success metrics.

Usability study

Run the user study with each participant. Document all observations, including tasks, click paths, quotes, and ease scores.

Affinity map

Create a Miro affinity map to analyze the data, surface themes and insights, and determine design iterations.

Iterations

Make design changes based on user feedback.

Usability study #1: Low-fi iterations
Wireframes: Account creation
1

Add an account creation flow.

Wireframes: User profile
2

Provide a profile to store user information.

Wireframes: Housekeeper pages
3

Redesign the housekeeper search list to show several condensed profiles, and add a calendar for booking.

Asynchronous feedback: Low-fi to hi-fi
Navigation: Before and after
1

Replace the sidebar menu with a mobile-friendly nav hub.

2

Add an option for users to search for housekeepers as a guest.

High-fidelity v1: Home details
3

Collect home details from the user, including square footage.

Usability study #2: High-fi iterations
Steps v2
1

Collect the user's cleaning needs and home details before they search for housekeepers.

High-fidelity v2: Cost and loading
2

Show the pricing model and projected cost before showing the housekeeper list.

3

Add a loading screen with a progress bar and information on how the search works.

4

Surface housekeepers who align with the user's cleaning needs and home details.

Before and after: Book button
5

Move the user CTA, “Book,” from the bottom of the page to the top of the page.

Before and after: Review
6

In the booking wizard, show condensed information on the “Review” step.

Key findings & highlights
Be upfront with users

Give complete transparency into pricing and commitment before the booking process begins. Setting expectations early with the user ensures they truly want to proceed with the process.

Lower the barrier to entry

Sharing personal information requires trust. Let the user interact with the product and hold off on account creation until they're ready to book.

Personalize the experience

Make the user feel like the product knows them. Show a general home page for new users and a personalized home page for existing users.

Make interactions accessible

Accessibility goes beyond color contrast and clear communication. Make mobile app buttons thumb-friendly as well as accessible for those without the use of their hands.

Completed designs
Screen 1 Screen 2 Screen 3 Screen 4 Screen 5 Screen 6 Screen 7 Screen 8 Screen 9 Screen 10 Screen 11 Screen 12 Screen 13 Screen 14 Screen 15 Screen 16 Screen 17 Screen 18 Screen 19 Screen 20 Screen 21 Screen 22 Screen 23 Screen 24 Screen 25 Screen 26 Screen 27 Screen 28 Screen 29

Recommendations

She is one of the few people I've worked with who is 100% focused on acting, sounding, and being professional at all times. Abigael also has an incredible work ethic. She works in a clear, focused, and dedicated manner from beginning to end.

Abi consistently creates a thoughtful, organized, and psychologically safe environment for our team. She communicates with clarity, brings strong ideas to the table, and helps bridge connections across people and workstreams. Her regular check-ins and intentional focus on priorities, processes, and people have had a positive impact on how the team operates and collaborates.

Abigael is extremely conscientious when it comes to her work. When I needed things done, she got it done — thoroughly and quickly. She has a track record of excelling at anything she sets out to do.

Abi consistently reminds me of my role and encourages me to expand it–not just for my own success, but also for the UX team and the overall success of the product team. Abi encourages open communication, actively listens to our ideas and concerns, and acts as a facilitator between team members to provide constructive feedback without judgment. This approach makes everyone feel valued and comfortable sharing their perspectives, which strengthens our collaboration and creativity.

Abi has been amazing to work with. She brings so much value to any team that she's part of. Obviously the user experience is so much better with her contributions, but she has a way of encouraging collaboration among team members that also results in a better user experience and better overall communication among team members. I'm so grateful to have the opportunity to work with Abi.

Abi has done an awesome job transitioning into a management role and continuing my stretch of great managers. She has been patient, encouraging, and active in helping me push my career forward and blaze my own trail within our organization. Her advice on leadership has been essential for my own development in my role leading the visual design team.

For each ask, she elevates the UI content to a higher standard no matter the project's caliber. Her assistance has been commended on from other teams, as she has been instrumental in aligning fellow writers and engineers to a single vision. The resources Abi provides are so valuable that she has become a staple to include on all customer-facing projects.

She has a natural knack for forging and cultivating cross-team connections. She's gone above and beyond to make sure teammates (including myself!) feel seen, heard, and valued not only as Red Hat contributors, but as people.

I've watched her take on new challenges with aplomb and professionalism, managing both projects and people to the greater benefit of HubSpot Academy. Plus she's just a joy to work with – fun, funny, and full of great ideas. I welcome any opportunity to collaborate with Abi and I hope that is something we'll be able to do together throughout her career.

Awards

Red Hat 2026
Exceptional Manager Award — Nominee

Nominated for Red Hat’s Exceptional Manager Award, recognizing managers who connect their team’s priorities to business strategy and embody Red Hat’s values.

Red Hat 2023
Engineering Leadership Accelerator (ELA) Program

1 of 16 women selected across Red Hat’s engineering departments to participate in the ELA Program, a professional development program for high-potential women in technical engineering roles.

Red Hat
62
Awards

Recognized for leading UX teams, building effective cross-team collaboration, and developing direct reports.

HubSpot
5
Awards

Recognized for top performance in technical support.

Norwich University
5
Academic Awards

Recognized for academic distinction, including a Rhodes Scholar nomination and the Partridge Award (English major with the highest GPA).